Open Social Web

Social Media Conference 2016

A conference on future of social networks

October 17 - 19, 2016, Barcelona, Spain


Social Media Networks: Interoperability, Standards, Technologies and Privacy

Social networking has significantly changed the way people connect with one another, do business, and socialize. Today's generation has never known a world without the social networks, a fact that web developers and business strategists must put into context when they think about direction in which the entire ecosystem of social networking will evolve. Social Media Conference is a place to learn and understand infrastructure, technologies, standards, trends and dynamics of social networking.

Four topics will be subjects of the special sessions: social media statistics, social media advertising, open source distributed social networks and cybersecurity of open social web.

Who attends?

Social Media Conference is a discussion forum bringing together government and corporate decision makers, web developers, web community luminaries, venture capitalists, strategic investors and private equity bankers. You can join this small, elite and closely knitted group of professionals meeting for informal discussion on future of open social web, only through personal introduction. Due to overwhelming demand and small size of event (we keep it intentionally small to preserve elitist atmosphere), attendance for this event is only by personal invitation.

Conference attendees include include web designers, programmers, developers, managers, public information officers, chief information officers, chief innovation officers, marketing professionals and journalists.


Barcelona has much to offer as a venue for the conference - explore and connect to this vibrant city, its museums and restaurants, enjoy the picturesque Gaudia architecture and its Art Nouveau charm. Barcelona has a lot of sightseeings and attractions, among them Sagrada Familia, Park Guell, Casa Mila, Casa Batllo, Palau de la Musica Catalana and many many others.

It's not by chance that we selected Barcelona as venue for our conference. The City of Barcelona is known for its spirit of freedom, openness ideas and principles, very much the same concepts forming the foundation of open social web. We have also prepared rich entertaining program to make your your experience unforgettable.

Barcelona Barcelona Barcelona Barcelona Barcelona Barcelona Barcelona Barcelona Barcelona

Cybersecurity Challenges of Open Social Web

Web-based social networks have created a revolution in social connectivity. However, online social networking presents both opportunities and risks. Criminal individuals and entities are exploiting this capability with ill intents. What follows is a cursory breakdown of cybersecurity risks and challenges.

There are primarily two tactics used to exploit open social web for nefarious purposes. In practice, they often coincide.

  1. Code savvy hackers who specialize in writing and manipulating software to gain access or install unwanted software on user's computer or phone.
  2. Social or human hackers who specialize in exploiting personal connections through social networks. Social hackers, sometimes referred to as "social engineers", manipulate people through social interactions (in person, over the phone, or in writing).

A special session will discuss preventive measures a business should take to mitigate cybersecurity risks of open social web:

  • Defense in Depth - multiple layers of security throughout the social network.
  • Identify ways in which data could be lost.
  • Educate employees about those threats and how to change their behavior, if necessary, to prevent future loss.
  • Constantly monitor data movement on social network.
  • Establish policies and procedures for intrusion detection systems on social networks.
  • Establish policies about what information can be shared on social web pages. Enforce the policy.
  • Educate employees about how their own online behavior could impact the business.
  • Provide yearly security training.

A special cyber security session is sponsored by Cyber Security Market.

Discover how to radically simplify your social network infrastructure and bootstrap development process. Join live discussions and learn real-life case studies.

Never ending LAN party

Connectivity assured wherever you are for the duration of conference. We know our people and how they hate to be offline. Well, it might happen but most of time you'll be connected.

Never ending LAN party

Networking in informal atmosphere

There will be plenty opportunities to socialize with peers in a pleasant informal environment.

Networking in informal atmosphere

Social Media Advertising

Advances in technology have led to the development of new forms of advertising, sucha as social media, that are interactive, allowing consumers and industry members to generate content and create links between various social media outlets. These outlets include, but are not limited to, social network services such as Facebook or Twitter, video and picture sharing sites such as YouTube or Pinterest, influential blogs, different forms of crowdsourcing. With the emergence and growth of cocial media outlets, questions arise over efficiency of social media advertising. A special session will address the issue of efficiency of social media advertising, how to measure it and how to make the most of social media marketing.

Social Media Statistics

Year after year social media sites continue to grow exponentially. For example, Twitter grew from 75 million registered users in 2010 to more than 500 million registered users in 2013. Facebook experienced similar growth, rising from approximately 350 million active users worldwide in 2010 to near 1.2 billion in 2013. Additionally, the rate at which people access these sites is significant, uploading petabytes of video and pictures every minute and fuelling Big Data phenomenon.

A 2016 survey conducted by Market Research Media found that over 82 percent of marketing professionals (respondents in this survey) had a social media account. Of those, over 34 percent identified their social media involvement as one of the most important aspects in their professional activity. This finding illustrates the interest marketing professionals have in social media, in addition to how they rely on social media statistics in making marketing decisions.

A devoted session will present social media statistics by channels, demography, growth rates, types of media, geography, way of access. A special focus will be on impact of mobile devices, smartphones and tablets and how mobile devices affect social media landscape.