Social Media Statistics
Year after year social media sites continue to grow exponentially. For example, Twitter grew from 75 million registered users in 2010 to more than 500 million registered users in 2013. Facebook experienced similar growth, rising from approximately 350 million active users worldwide in 2010 to near 1.2 billion in 2013. Additionally, the rate at which people access these sites is significant, uploading petabytes of video and pictures every minute and fuelling Big Data phenomenon.
A 2016 survey conducted by Market Research Media found that over 82 percent of marketing professionals (respondents in this survey) had a social media account. Of those, over 34 percent identified their social media involvement as one of the most important aspects in their professional activity. This finding illustrates the interest marketing professionals have in social media, in addition to how they rely on social media statistics in making marketing decisions.
A devoted session will present social media statistics by channels, demography, growth rates, types of media, geography, way of access. A special focus will be on impact of mobile devices, smartphones and tablets and how mobile devices affect social media landscape.